Wisconsin Department of Transportation

Alert: The following services will be unavailable on Saturday, January 5, 2013 from 12 a.m. (midnight) to 6 a.m. CST due to system maintenance.

Dealer license fees

DMV customer service centers accept cash, checks, most debit cards and the following credit cards: MasterCard, American Express and Discover. For online transactions, we accept most credit cards.

Dealer-distributor license fees: Current fee (All fees valid for 2 years unless otherwise noted.)
Auction dealer license $100
Buyer's license $6 or $12
Dealer license $40
Dealer plate $150 (1st 2 plates, $10 each additional)
Demonstration plate (1 calendar year) 20% Truck Fees, $10 for trailers/semi-trailer
Distributor plate $150 (1st 2 plates, $10 each additional)
Distributor's license $40
Finance company plate (1 calendar year) $75 (1st plate, $5 each additional)
Manufacturer plate $150 (1st 2 plates, $10 each additional)
Manufacturer's license $40 + $40/branch
Moped dealer license $40
Motorcycle dealer license $40
Recreational vehicle dealer license $100
Recreational vehicle dealer plate $150 (1st 2 plates, $10 each additional)
Salesperson exam $5
Salesperson & representative license $8
Salvage Buyer identification card $6 or $12
Salvage dealer license $150
Trailer dealer plate: 1 calendar year $75 (1st 2 plates, $5 each additional)
Transporter plate: 1 calendar year $75 (1st 2 plates, $5 each additional)
Wholesale dealer license $40
Note: Additional fees may be required when applying for dealer licenses.

If you have questions:

Wisconsin Department of Transportation
Dealer & Agent Section
4802 Sheboygan Avenue, Room 201
P.O. Box 7909
Madison, WI 53707-7909

For more information:

Questions about the content of this page:
Division of Motor Vehicles, Dealer Section, dealers.dmv@dot.wi.gov
Last modified: May 30, 2013

All external hyperlinks are provided for your information and for the benefit of the general public. The Wisconsin Department of Transportation does not testify to, sponsor or endorse the accuracy of the information provided on externally linked pages. Some pages contain links to other documents and media types (PDF, Word, Flash, Video, etc.) and require free plugins to work. Visit our software information page for assistance.