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Directory of Wisconsin Dealers

The Directory of Wisconsin Dealers lists all licensed Wisconsin retail dealers, wholesalers, distributors, motor vehicle auction dealers, manufacturers, motorcycle dealers, recreational vehicle dealers, and salvage dealers, as well as plates issued to finance companies, transporters and trailer dealers. The directory includes dealership name, “doing-business-as” name, owner name, contact information, dealer number, dealer plate number, and license expiration date in a downloadable Adobe PDF document.

The Directory of Wisconsin Dealers is updated 6 times each year. The current version date is shown on the top of each list.

Directory of Wisconsin Dealers (499 KB)

Dealership entries in the Dealer Directory are listed in dealer number order. To find a dealership by name or location, open the PDF document and use the Adobe "search" feature to search for the dealership name, city, county, etc.

List of dealers including vehicle makes they can sell (323 KB)

Wisconsin Dealer file data (2 MB)

Wisconsin Dealer file data (DataEase file)

For more information about the directory or license requirements:

• Call: (608) 266-1425
• FAX: (608) 267-0323
• E-mail: dealers.dmv@dot.state.wi.us
• Write to the address below:

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You will need Microsoft Excel 2000 to view Excel files. If you do not have a copy of Microsoft Excel installed on your computer, you can use the Microsoft Excel Viewer (provided free of charge) to view Excel files. For more information about getting your free copy of Microsoft Excel Viewer, visit WisDOT's Software information page.

You will need the Adobe Reader (provided free of charge) to view PDF files. For more information about getting your free copy of the Adobe Reader, visit WisDOT's Software information page.

Questions about the content of this page:
Division of Motor Vehicles, Dealer Section, dealers.dmv@dot.state.wi.us
Last modified: August 6, 2008