Wisconsin Department of Transportation

Alert: The following services will be unavailable on Saturday, January 5, 2013 from 12 a.m. (midnight) to 6 a.m. CST due to system maintenance.

Special motor vehicle industry plates

Demonstrator | Finance | Trailer | Transporter

Wisconsin Department of Transportation's (WisDOT) Dealer & Agent Section issues a variety of vehicle registration plates to meet the needs of the motor vehicle industry. These plates expire on December 31st of the year in which they are issued. They include the following:

Demonstrator plates

Demonstrator license plate (click to enlarge)

Used by licensed dealers, manufacturers, distributors, and holders of trailer dealer plates only. Plates are used on loaded trucks or trailers during intrastate test drives by prospective purchasers. The demonstration period may not exceed ten days. Demonstrator plates are also used by dealers, manufacturers, and distributors operating a vehicle to a prospective buyer for a test drive or when bringing the vehicle back from the test drive. Trailer fee is $10 per year. Truck or truck tractor fees are based on weight and prorated throughout the years. More More...

Finance plates

Finance license plate (click to enlarge)

Used by financial institutions and licensed sales finance companies to move and demonstrate vehicles they repossess. Finance plates cost $75 for first plate, and $5 for each additional plate. More More...

Trailer dealer plates

Trailer dealer license plate (click to enlarge)

Used by trailer dealers to move empty trailers owned by dealers, distributors or manufacturers of trailers and semitrailers. Trailer dealer plates cost $75 for first two plates and $5 for each additional plate. Note: Holders of trailer dealer plates qualify for the demonstrator plate (see above), which can be used on a loaded trailer during a prospective purchaser’s test drive. More More...

Transporter plates

Transporter license plate (click to enlarge)

Used by:

  • Businesses that move vehicles in tow on their own wheels or under their own power between manufacturers, distributors and dealers. Note: The requirement that vehicles move in tow on their own wheels or under their own power does not apply to trailers, semitrailers or truck tractors.
  • Final stage manufacturers or convertors who transport vehicles they do not own on which they performed manufacturing or conversion operations, incidental to the manufacturing process.

The plates are used for moving these vehicles between the plate owner’s place of business and dealers, manufacturers, distributors, or (in the case of converted vehicles) vehicle purchasers. Vehicle detailers and repair facilities do not qualify for transporter plates. Transporter plates cost $75 for the first two plates and $5 for each additional plate. More More...

For more information or to order special motor vehicle industry plates listed above:

Wisconsin Department of Transportation
Dealer & Agent Section
4802 Sheboygan Avenue, Room 201
P.O. Box 7909
Madison, WI 53707-7909

Questions about the content of this page:
Division of Motor Vehicles, Dealer Section, dealers.dmv@dot.wi.gov
Last modified: October 12, 2005

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