Wisconsin Department of Transportation

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Off-premise sales

Dealers may participate in up to six off-premise sales per year. Off-premise sales are sales held away from the dealership’s licensed location. The following rules apply to off-premise sales:

  • You must notify the Wisconsin Department of Transportation (WisDOT) Dealer & Agent Section in writing at least 10 days before the start of the sale.
  • A sale may not be longer than 10 days or it counts as more than one sale. (For example, if you want to have a sale that is 15 days long, you would use up two of your six allowed sales for the year.)
  • You must give purchasers written notice of their three-day right to cancel a purchase or lease. (s. 423.203 Wis. Stats.) For a copy of the required notice, see Federal Notice (external link) on the WI Department of Financial Institutions website. 
  • You may not hold an off-premise sale on a Sunday. You may only display vehicles on Sunday. In order for the event to be considered a display not a sale, no salespeople may be present. Greeters, security people, and the owner may be present at the display.

To notify WisDOT of an upcoming off-premise sale, send a letter, fax or email at least 10 days before the sale to this address:

Wisconsin Department of Transportation
Dealer & Agent Section
4802 Sheboygan Avenue, Room 201
P.O. Box 7909
Madison, WI 53707-7909

If you have questions:

Questions about the content of this page:
Division of Motor Vehicles, Dealer Section, dealers.dmv@dot.wi.gov
Last modified: October 11, 2005

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