skip navigation Wisconsin Department of Transportation
Wisconsin Department of Transportation Logo
Doing Business
DMV | Safety | Travel | Plans & Projects | State Patrol | Doing Business | Programs for Local Gov't

Economic development

Programs & activities

Motor carrier assistance

Maps and data

Other resources

Economic development - Maps and data

WisDOT produces and maintains an enormous amount of information in order to plan, construct and maintain the state's transportation network. As much as possible, this information is computerized, digitalized and archived for sharing with planning organizations, consultants, local governments and internal staff.


WisDOT develops a number of different types of maps that benefit both recreational and business travelers. Many of the maps are at the statewide level while others depict attributes at the county level. Among the maps produced include state maps showing Wisconsin's highways, railroads, airports, and recommended bike routes. 

To view these transportation-related maps, along with many others, take a look in the WisDOT traveler assistance web. Many of the maps can be downloaded as PDFs.


WisDOT produces a number of types of data that benefit the public and support economic development. The Department receives requests for transportation information on a daily basis from businesses, developers and local economic development organizations.


Photologging is a WisDOT image capturing technique that collects images of Wisconsin highways and the adjacent environment. Photolog data allows highways to be viewed on a computer without needing to drive the route. Some of the benefits of the photolog data include:

  • capturing a historical record of road condition,
  • facilitating analysis of crash locations,
  • providing a visual inventory of signs and pavement marking, and
  • providing an inventory tool to collect roadway attribute information for GIS databases, and providing a visual aid for public informational meetings.

The photolog data provides efficiencies to WisDOT and the public. Time and money are saved viewing the highway system on a computer instead of needing to travel.

WisDOT also provides photolog data to interested businesses and the general public for the prices listed below.

  • Color Prints: $3
  • Video Tape Duplication: $30
  • CD/DVD Duplication: $1/disc and $40/hour for labor

For more information about photolog data, contact:
Andy Schilling, at (608) 267-2461, or

Traffic volume data

WisDOT collects highway traffic volume data and produces an annual traffic volume report. Traffic counts are also available on WisDOT’s Internet site. 

The public utilizes traffic volume data in a number of different ways, including:

  • Real estate agents looking for traffic volume on the street adjoining a property for sale,
  • Businesses looking to locate a new store or restaurant, and
  • Engineers preparing design plans for local government projects.

For more information about traffic volume data, contact the Bureau of State Highway Programs

Wisconsin Information System for Local Roads (WISLR)

The Wisconsin Information System for Local Roads (WISLR) is an Internet-accessible system that helps local governments and WisDOT manage local road data to improve decision-making, and to meet state statute requirements. With Geographic Information System technology, WISLR combines local road data with interactive mapping functionality. The result is an innovative system that allows users to display their data in a tabular format, on a map, or both.

WISLR offers an advantage to local governments, who are required to report the pavement condition of roads under their jurisdiction to WisDOT. Since WISLR is a receptacle for local road information, such as width, surface type, surface year, shoulder, curb, road category, functional classification, and pavement condition ratings—plus more, WISLR generates the data locals need to get the job done.

For more information about WISLR, contact:
Kelly Schieldt at (608) 267-9748, or

Aerial imagery

WisDOT has several years of statewide aerial imagery available. Recently there has been an increasing demand for copies of both historical and current images. Aerial imagery can benefit the public in a number of ways, including:

  • capturing a historical record of road and land conditions,
  • determining the general land cover in an area,
  • identifying the types of land uses (e.g., agricultural, residential, commercial, etc.), and how they are distributed in an area, and
  • comparing with older/newer aerial photos of the same area to determine how the land use changes over time.

Contact prints, enlargements, and digital imagery are available. Please see the WisDOT aerial imagery web site for additional information.

For more information on aerial imagery:
Email DOT Aerial Imagery Request or call (608) 246-5392

Digital cartography data

WisDOT provides hardcopy and/or digital cartography data, as well as photogrammetric data, to the general public upon request and prepayment.

For more information on digital cartography products contact:
Ken Cowan at (608) 246-5457 or 

For more information on photogrammetric products contact:
Cindy McCallum at (608) 246-7944 or

Survey control information

Survey control information, along with electronic and/or hardcopy data files, is available to the public. WisDOT may also provide information regarding the general operation of the Department's geodetic and nongeodetic surveying activities. This information may include but is not limited to standards, procedures and specifications; technical documentation; and research and development.

For more information about survey data, contact:
Mick Heberlein at (608) 243-5994 or

Rustic Roads Map

Rustic Roads Map


DMV | Safety | Travel | Plans & Projects | State Patrol | Doing Business | Programs for Local Gov't

Air | Bicycles | Bus/transit | Cars | Motorcycles | Pedestrian | Rail | Trucks | Waterways

Home | News | About Us | Research & Library | A-Z Index