In This Together, Case study - WIS 13 Reconstruction Medford,
In 2011, WisDOT completed a reconstruction project of WIS 13
through the city of Medford, in Taylor County.
During the project, WIS 13 was closed to through traffic and a
detour around the city was in place. Access was allowed to businesses, but primary
traffic going through the city was taken off the main route. This
extensive project required the cooperation of the city of Medford and
its community members. The Medford Area Chamber of Commerce started
working approximately three years prior to the project to develop a promotional
campaign to run throughout most of 2011.
The official committee was formed one year prior to construction
start, and the project was branded with the slogan 'Paving Our Way
Into the Future'. The committee made an effort to call all the area
businesses that were directly affected prior to the first public
meeting July 2010.
The Chamber utilized various mediums, including a Facebook page and
their own website, in providing information throughout the project.
Weekly meetings were held with the road construction supervisors and
WisDOT representatives throughout the project, providing a place for
community members to voice their concerns and for project staff to
keep businesses informed with up to date project information.
To encourage promotion and positive relations during construction,
the Chamber initiated a 'Hard Hat Specials' program, designed to draw
attention to area businesses.
Law enforcement officers were given $2,000 worth of $5 Chamber Gift
Certificates to distribute to people who needed to be redirected to
correctly utilize the detour.
At the end of the project, the annual "Harvest Days Hike" took
place on the detour path. Participants were encouraged to "take the
detour one last time!"
Through community outreach and consistent communication, WisDOT and
the Medford Area Chamber of Commerce were able to successfully
complete this large project, while keeping businesses operating
throughout the project.
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