Wisconsin Department of Transportation

Alert: The following services will be unavailable on Saturday, January 5, 2013 from 12 a.m. (midnight) to 6 a.m. CST due to system maintenance.

In This Together case study - US 41
Marinette, Marinette County


Logo - BEARicade

Logo - BEARicade

Project information

The Marinette Area Chamber of Commerce organized a Barricade Busters Extravaganza in August 2004 to help businesses during the US 41 project.

The event carried a $10 admission charge that included food, door prizes, music and a silent auction. The funds raised went toward signs to direct traffic from the detour route into local business areas. Merchants could list their business on these signs for $50 per sign.

Additional promotional and advertising campaigns were also used throughout the project, including the design of a project mascot - BEARicade.


In November 2004, the chamber held an Interstate Bridge Walk and party on Stephenson Island. Pieces of the old bridge were sold as souvenirs for $1. The souvenirs came with a certificate of authenticity signed by the mayor.

SSI - Contacts Questions about the content of this page:
Office of Public Affairs, opa.exec@dot.wi.gov Last modified: November 6, 2012

All external hyperlinks are provided for your information and for the benefit of the general public. The Wisconsin Department of Transportation does not testify to, sponsor or endorse the accuracy of the information provided on externally linked pages. Some pages contain links to other documents and media types (PDF, Word, Flash, Video, etc.) and require free plugins to work. Visit our software information page for assistance.