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In This Together case study - US 41
Marinette, Marinette County
The Marinette Area Chamber of Commerce organized a Barricade Busters Extravaganza in August 2004 to help businesses during the US 41 project.
The event carried a $10 admission charge that included food, door prizes, music and a silent auction. The funds raised went toward signs to direct traffic from the detour route into local business areas. Merchants could list their business on these signs for $50 per sign.
Additional promotional and advertising campaigns were also used throughout the project, including the design of a project mascot - BEARicade.
- Newspaper article in the Eagle Herald, Sept. 9, 2004
In November 2004, the chamber held an Interstate Bridge Walk and party on Stephenson Island. Pieces of the old bridge were sold as souvenirs for $1. The souvenirs came with a certificate of authenticity signed by the mayor.
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