Wisconsin Department of Transportation

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In This Together case study - US 41
Marinette, Marinette County

Logo - BEARicade

Logo - BEARicade

Project information

The Marinette Area Chamber of Commerce organized a Barricade Busters Extravaganza in August 2004 to help businesses during the US 41 project.

The event carried a $10 admission charge that included food, door prizes, music and a silent auction. The funds raised went toward signs to direct traffic from the detour route into local business areas. Merchants could list their business on these signs for $50 per sign.

Additional promotional and advertising campaigns were also used throughout the project, including the design of a project mascot - BEARicade.

In November 2004, the chamber held an Interstate Bridge Walk and party on Stephenson Island. Pieces of the old bridge were sold as souvenirs for $1. The souvenirs came with a certificate of authenticity signed by the mayor.

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Office of Public Affairs, opa.exec@dot.wi.gov Last modified: November 6, 2012

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