In This Together case study - US 41 Marinette, Marinette County
The Marinette Area Chamber of Commerce organized a Barricade
Busters Extravaganza in August 2004 to help businesses during the US 41 project.
The event carried a $10 admission charge that included food, door
prizes, music and a silent auction. The funds raised went toward
signs to direct traffic from the detour route into local business
areas. Merchants could list their business on these signs for $50
Additional promotional and advertising campaigns were also used throughout the
project, including the design of a project mascot - BEARicade.
In November 2004, the chamber held an Interstate Bridge Walk and
party on Stephenson Island. Pieces of the old bridge were sold as
souvenirs for $1. The souvenirs came with a certificate of authenticity
signed by the mayor.