In This Together case study - WIS 38 Racine, Racine County
WIS 38 in Racine was reconstructed from Taurus Drive to Rapids
Drive during the 2004 construction season. The $1.3 million project
included replacing culverts and concrete pavement as well as making
safety improvements at intersections. With traffic restricted to one
lane in each direction during the project, communication was
essential between the affected businesses and WisDOT.
Before the project started, the contractor met personally with
business owners on the route to discuss the project schedule and
impacts. The business representatives shared concerns about keeping
driveways open and entrances accessible, and keeping construction
equipment out of business parking spots.
Construction crews were able to accommodate the owners' requests
and the contractor communicated with the businesses regularly to inform
them of project updates and make sure their needs were
One restaurant owner gave the project manager several menus, which
were posted in the field office and distributed to crew members. The
restaurant took phone orders for lunch from the crews, adding
to the business received from regular walk-in customers. He also used
his existing business sign to advertise "construction
specials" and created additional signs with a construction
theme to draw attention to his business.
Overall, good communication kept the project on track and the
businesses on top.