In This Together promotional campaign - Main St. Oshkosh,
To help businesses stay positive and thrive during a planned
eight-month face lift on Main Street in Oshkosh, the Downtown
Business Improvement District (BID) and the BID Marketing Consortium
developed an upbeat, comprehensive promotional campaign. Main Street
construction has its own mascot, its own Facebook page, a business
tool kit, a hidden golden shovel to be found during Sawdust Days,
buttons, and plans for events and activities aimed at bringing and
keeping people downtown.
The strategy resulted from talks with other cities that have
eased the pain of downtown road construction and the advice of
Wisconsin Department of Transportation and Vinton Construction
officials, who have worked with other communities. The campaign
mascot is Main Street Max, a hard-hatted pup the BID has adopted as
its mascot. He'll also serve as a symbol business owners can use to
direct patrons to public parking lots and other parts of downtown.
Business owners can also tape up paw prints to help lead people to
open cross streets, rear entrances and other access points during
The Marketing Consortium is also taking a PowerPoint presentation
to community groups, service clubs and anyone else who is interested
to provide information about how to get around the area. In addition
to the normal Live at Lunch, Waterfest and Farmer's Market events
that will go on as usual this summer, The Shops at City Center plan
to show movies, drive-in style, off Pearl Avenue, and there are
plans for a "golden shovel" hunt based on clues the BID
will periodically release.
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Office of Public Affairs,
firstname.lastname@example.org Last modified: November 6, 2012