Fox River Mall area shoppers encouraged to try alternate routes

November 16, 2007

Motorists should be patient and avoid backups on US 41.

The Wisconsin Department of Transportation (WisDOT) Northeast Regional Office at Green Bay is reminding motorists that there are four exits along US 41 that can be used for access to the Fox River Mall shopping area.  Planning alternate routes helps avoid backups on US 41 during the holiday shopping season.

Going from south to north, the main exits include:

• County Highway BB west to Casaloma Drive, then north
• College Avenue (County Highway CA) west, then enter on Mall Drive (or farther west on Casaloma Drive)
• Wisconsin Avenue west, then turn left into mall
• WIS 15 west to Casaloma Drive, then south

According to Mike Berg, WisDOT northeast regional director, “We want motorists to have a safe holiday.  I’d like them to consider an alternate route when moving from US 41 into this shopping area. Typically, a route that might seem a bit longer could actually take less time.”

For instance, motorists traveling north on US 41 can exit on County BB or WIS 96 (Wisconsin Avenue), thus avoiding a potentially frustrating and time-consuming back up that occurs at the WIS 125/County CA/College Avenue exit.  Conversely, motorists traveling south on US 41 should consider exiting at WIS 15 (Northland Ave.) or WIS 125/County CA/College Avenue, again avoiding another potentially frustrating and time-consuming back up at the WIS 96 (Wisconsin Avenue) exit. Using these alternate routes will provide shoppers with a safer, less stressful holiday experience.

Law enforcement agencies will also be keeping a close eye on this area. Captain Dave Pichette, Wisconsin State Patrol, offered these safety tips to motorists that might get caught in a back up on U.S. 41.

He said, “The best thing for motorists to do when they spot a back up at their exit is to simply drive on to the next exit.”

Pichette also had a tip for drivers passing through this area.  “Be alert and move to the center or left lane early.”

WisDOT NE Regional Director Mike Berg concluded, “Most importantly, motorists should give themselves extra time to get to their destinations, remain calm and remember to be alert, patient and courteous. We want everyone to enjoy a happy and safe holiday season.”

For more information, contact:
Kim Rudat, Regional Communications Manager
kim.rudat@dot.state.wi.us, (920) 492-5743